Ronald McDonald’s posse is now looking 50 McShades of gray.
The fast food chain unveiled its new staff uniforms this month — and people are concerned that the fast food giant is speeding into a dystopian novel.
McDonald’s 850,000 employees in 14,000 restaurants will be sporting a new stylish grayscale design, the opposite of the traditional red/black/yellow motif — though there have been color variations over the years. The gray T-shirt, sleek slate bottoms, and grey denim aprons — created with personal style in mind — is nothing like the employees of the golden arches has ever sported before.
The look was created by celebrity designer Waraire Boswell, who now dresses the likes of Will Smith, Bruno Mars, LeBron James and Diddy — but once worked at a California Mickey D’s, where he thought the duds were duds.
“When I was a crew member, I routinely changed into different set of clothes before leaving the restaurant,” he told Refinery29, explaining his motivation for the new ensemble. “I wanted to design a line of uniforms that people would feel comfortable wearing outside of work.”
The monochrome look is McDreamy, but put social media is in a bit of a (Mc)flurry. “Uniforms look like fom (sic) a McDonalds in a Starship Troopers universe,” said one user on Twitter.
“They had won the victory over themselves. They loved Big McBrother,” said another, invoking the totalitarian novel, “1984.”
Other comments included, “Is McDonalds in mourning for something?” and “New McDonald’s uniforms. Message: Our hamburgers are from the future and they are made out of people,”
Gizmodo likened the look to “Logan’s Run.”
McDonald’s said in a statement that “the new collections were designed to bridge the gap between fashion and function.” Between fries and our future dystopia overloads, maybe.
There is a second collection, designed by Bindu Rivas, including a patched polo look with yellow stitching on the sleeves and collars. This is the first time the french fry manufacuter has worked with celebrity designers.
This week, the company Twitter account put up a “throwback Thursday” video of past designs.
Welcome to the “Hunger Games,” may I take your order?